SLA Episode 23c - "Bridging the Gap Between Sales and Marketing”
In the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, delves into the friction between marketing and sales teams. She explores the common blame game—marketing faults sales for lead mishandling, while sales criticize marketing for subpar leads. She also stresses the critical role of communication, collaboration, and mutual understanding in overcoming the blame game and achieving synergy.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast: “Bridging the Gap Between Sales and Marketing” Co-Host: Colleen Stanley Co-Host Steven Rosen
What’s Inside: Introduction Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 5:44 Summary Video YouTube Short
“Bridging the Gap Between Sales and Marketing” In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions. The discussion emphasizes the need for mutual understanding, active listening, and a shared commitment to solving problems as a unified front.
FULL EPISODE "If you have a sales background, you must learn the long-term thinking of marketing. If you have a marketing background, you must learn the sales grind. Marketing and sales should be a unified problem-solving front." - Jenn Steele
FULL EPISODE: Topics Covered Unifying Sales and Marketing: A Path to Success The Role of Leadership in Driving Collaboration Harnessing the Power of Diverse Perspectives
(5:44 Video) "Aligning Sales and Marketing for Revenue Growth” “Marketing and sales form a unified front for problem-solving. It's not about blaming each other for failures like mishandled leads. Instead, it's about identifying operational issues, adjusting target personas, and working together to fix them.” -JENN STEELE
YOUTUBE SHORT: Diverse Approaches That Drive E昀케ciency “Sales do things differently than marketing, and that's good." - Jenn Steele
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