“Bridging the Gap Between Sales and Marketing” In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions. The discussion emphasizes the need for mutual understanding, active listening, and a shared commitment to solving problems as a unified front.
SLA Episode 23c - "Bridging the Gap Between Sales and Marketing” Page 2 Page 4