(3:33 Video) Redefining CX: From Cost Center to Investment Center Perspective “There needs to be an overall understanding that, over the next five to ten years, customer experience and all the great things it encompasses will be one of the primary drivers of business success. It needs to shift from being seen as a cost center to being viewed as an investment center.” - Peter Mullen

Peter Mullen "Client & Partner Collaboration: From Startup Innovations to BPO Excellence" - Page 6 Peter Mullen "Client & Partner Collaboration: From Startup Innovations to BPO Excellence" Page 5 Page 7