ėŽƢȮdž҂ɔǪ҂-ɔɅʢdžɅʢʔ ‡ ҩмҏсоҪ҂ †ɅʢʆɔƷʰƫʢȈɔɅ҂ʢɔ҂ŋdžɅƷˢ҂ŋǻȈʢdž ‡ ҩорҏотҪkʰȮȮ҂öɔƷƫŽʔʢ҂HɾȈʔɔƷdž ‡ ҩоҏмсҪ҂ ·ȈʔŽȮȈǬɅdžƷ҂H˟ɾdžƫʢŽʢȈɔɅʔ҂ŽɅƷ҂öɔɔʆ҂8ʰdž҂8ȈȮȈǬdžɅƫdž҂ȈɅ҂·ŽʆȥdžʢȈɅǬ҂§džŽƷdžʆʔǻȈɾ ‡ ҩрҏонҪ҂ ½ŽˑȈǬŽʢȈɅǬ҂-·Ì҂-ǻŽȮȮdžɅǬdžʔ҂ȈɅ҂8ŽʢŽҎ҂öȈɾdžȮȈɅdžҎ҂ŽɅƷ҂ėdžŽȿ҂8ˢɅŽȿȈƫʔ ‡ ҩпҏртҪ҂ -ʰʔʢɔȿdžʆ҂H˟ɾdžʆȈdžɅƫdž҂ŽɅƷ҂-ʰȮʢʰʆdž҂ʆdž҂Ÿdžˢ҂ėɔ҂-·Ì҂þɔȮdž҂H˟ɾŽɅʔȈɔɅ ‡ ҩпҏсрҪ҂ ĤɅȈʢȈɅǬ҂-·Ì҂ŽɅƷ҂-þÌ҂Ǫɔʆ҂Ž҂ĊʰƫƫdžʔʔǪʰȮ҂þdžˑdžɅʰdž҂ĊʢʆŽʢdžǬˢ ‡ ҩпҏптҪ҂ þdžƷdž̆ɅȈɅǬ҂%ʆŽɅƷ҂%džˢɔɅƷ҂§ɔǬɔʔ҂ʢɔ҂%ʰȈȮƷȈɅǬ҂ėʆʰʔʢ҂ŽɅƷ҂-ɔɅ̆ƷdžɅƫdž ‡ ҩнҏрнҪ҂ ·Ž˟ȈȿȈ˰ȈɅǬ҂-Žʆdždžʆ҂†ɅˑdžʔʢȿdžɅʢʔ҂Ƣˢ҂öȈƫȥȈɅǬ҂ʢǻdž҂þȈǬǻʢ҂›ɔƢ ‡ ҩнҏнсҪ҂ Hȿɾɔ˖džʆȈɅǬ҂-Žʆdždžʆʔ҂Ƣˢ҂·džɅʢɔʆȈɅǬ҂kʰʢʰʆdž҂§džŽƷdžʆʔ҂ɔǪ҂ʢǻdž҂†ɅƷʰʔʢʆˢ ‡ ҩмҏптҪ҂ Ċǻɔʆʢ҂Ҟ҂½ŽˑȈǬŽʢȈɅǬ҂-·Ì҂-ǻŽȮȮdžɅǬdžʔ҂ȈɅ҂8ŽʢŽҎ҂öȈɾdžȮȈɅdžҎ҂ŽɅƷ҂ėdžŽȿ҂8ˢɅŽȿȈƫʔ

Part 7: Why Do B2B CMOs Fail So Quickly? - Page 2 Part 7: Why Do B2B CMOs Fail So Quickly? Page 1 Page 3