Table of Contents • [1:49] Introduction to Baris Vural and Rhiannon Staples • [41:35] Full Podcast Episode • [3:26] Episode Highlights Video • [7:52] Unifying the ICP to Earn Market Trust • [4:32] Truth Serum: VoC Aligns ICP for Value Growth • [3:31] Rebalance for Expansion When CAC Keeps Rising • [5:54] Locking the Room by Aligning ICP with Data • [6:46] Controlling the Board Narrative with ICP Data • [7:36] Prioritizing ICP, VoC, and Brand Investment • [1:33] ICP: Define, Align, Enforce Relentlessly • [0:47] Short - Truth Serum: VoC Aligns ICP for Value Growth • [0:56] Short - Locking the Room by Aligning ICP with Data