Table of Contents • [2:04] Introduction to Barbara Toens • [30:03] Full Podcast Episode • [3:13] Episode Highlights Video • [2:34] Marketing’s Voice at the C-Suite Table • [3:07] Redefining Customer Insight From Familiarity to Understanding • [8:17] Navigating and Rebuilding the B2B Trust in Marketing • [4:53] How VOC Impacts Internal and External Business Alignment • [5:07] How Value-First Pricing Drives Business Growth • [1:16] Importance of VOC to Underpin Effective Pricing • [0:48] Confident Marketers Drive Strategy, Tactics, and Profits Forward • [0:55] Short - Redefining Customer Insight From Familiarity to Understanding