[4:58] Listening, Proof, and Credibility Is The New Sales Play "When we look at how to bridge that gap in trust in the business, you have to listen. If you don't listen to what problem or challenge is trying to be solved for and you're just thinking how to answer this really quickly just to move the sales forward, you're not going to be able to provide a thoughtful response to what challenge or goal they're trying to solve for." – Naomi Brezi