[4:46] Segmenting To Scale Using ABM Plays That Compound “What has been successful for me is using market segmentation with tier one being strategic accounts where the ABM play is heavily invested in personalization, executive round tables, joint innovation solutions sessions, and thought leadership. Those strategic relationships will help lay the foundation for a more long-term focus. It balances where you can plan for long-term growth while still making those short-term goals.” – Naomi Brezi