CMOs: Stop Burning Your TAM
James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals.
EPISODE 143 CMOs: Stop Burning Your TAM HOST: A Conversation with James Dress, Chief Steve Growth O昀케cer at Corus MacDonald
Table of Contents • [0:43] Introduction to James Dress • [24:11] Full Podcast Episode • [1:38] The Evolving SaaS Leadership Role from CMO to CGO • [2:47] How Implementing Aggressive Lead Generation Can Burn Your TAM • [2:05] Empowering Thought Leadership in SaaS Beyond Self-Promotion • [2:57] Aligning B2B Marketing With Customer Understanding • [2:14] Overcoming Challenges in Engaging with Your Customers • [0:56] Breaking the Comfort Zone for Authentic Customer Engagement • [1:51] Identifying Growth Levers for Company Growth and Success • [0:41] Short - Enhancing Customer Relationships through Early Feedback
ABOUT James Dress James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals
FULL EPISODE "We look at how much penetration we have with each customer in our TAM and see that there’s still a lot of room to grow. This also ensures that you’re regularly talking to your customers and have a mechanism in place to incorporate this into the daily, weekly, or monthly habits of your CMO." – James Dress
Full Episode: Topics Covered Understanding TAM and Avoiding Burn The Importance of Trust and Thought Leadership Prioritizing Customer Conversations for Enhanced Growth
[1:38] The Evolving SaaS Leadership Role from CMO to CGO "They need somebody that's in charge of marketing, business development, customer acquisition, revenue - and so the Chief Growth Officer title came up." – James Dress
[2:47] How Implementing Aggressive Lead Generation Can Burn Your TAM
[2:05] Empowering Thought Leadership in SaaS Beyond Self-Promotion
[2:57] Aligning B2B Marketing With Customer Understanding
[2:14] Overcoming Challenges in Engaging with Your Customers
[0:56] Breaking the Comfort Zone for Authentic Customer Engagement
[1:51] Identifying Growth Levers for Company Growth and Success
YOUTUBE SHORT:
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