Table of Contents • [0:43] Introduction to James Dress • [24:11] Full Podcast Episode • [1:38] The Evolving SaaS Leadership Role from CMO to CGO • [2:47] How Implementing Aggressive Lead Generation Can Burn Your TAM • [2:05] Empowering Thought Leadership in SaaS Beyond Self-Promotion • [2:57] Aligning B2B Marketing With Customer Understanding • [2:14] Overcoming Challenges in Engaging with Your Customers • [0:56] Breaking the Comfort Zone for Authentic Customer Engagement • [1:51] Identifying Growth Levers for Company Growth and Success • [0:41] Short - Enhancing Customer Relationships through Early Feedback