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Chris Rojas - "Building Customer Service from the Ground Up"

Chris Rojas, Head of U.S. Customer Service at Raisin, shares insights on transforming customer support teams from cost centers into value creators. He discusses building customer-centric operations, aligning stakeholders on service goals, and leveraging qualitative and data-driven approaches. He also highlights AI’s role in empowering agents, not replacing them, and stresses robust agent support to foster trust and reduce turnover.

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Contact Centers

Chris Rojas - "Building Customer Service from the Ground Up" - Page 1

What’s Inside [1:02] Introduction to Chris Rojas [32:18] Full Podcast Episode [2:57] Aligning Customer Service Goals with Organizational Purpose [1:25] Leveraging Customer Insights to Boost Customer Retention [1:46] Connecting Customer Service to Company Revenue and Success [2:31] Redefining Customer Service Through Customer-Centric Strategies [2:15] Customer Experience as the Ultimate Differentiator in Business Success [3:55] Navigating Challenges in Building Customer-Focused Organizations [3:45] Empowering Customer Service and Developing Teams Through AI [2:46] Retaining Talent Through Career Development Opportunities [1:57] Building Organizational Trust Through Support and Effective Change Management [1:28] Customer Service as a Secret Ingredient that Drives Business Success [0:51] Short – Navigating Challenges in Building Customer-Focused Organizations [0:46] Short - Building Organizational Trust Through Support and Effective Change Management

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Chris Rojas - "Building Customer Service from the Ground Up" - Page 3

Full Episode

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Full Episode: Topics Covered Establishing a Unified Vision for Customer Service Leveraging Data and Customer Experience as Strategic Differentiators Empowering Teams Amidst AI Integration

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(2:57 Video) Aligning Customer Service Goals with Organizational Purpose

Chris Rojas - "Building Customer Service from the Ground Up" - Page 6

(1:25 Video) Leveraging Customer Insights to Boost Customer Retention

Chris Rojas - "Building Customer Service from the Ground Up" - Page 7

(1:46 Video) Connecting Customer Service to Company Revenue and Success

Chris Rojas - "Building Customer Service from the Ground Up" - Page 8

(2:31 Video) Redefining Customer Service Through Customer-Centric Strategies

Chris Rojas - "Building Customer Service from the Ground Up" - Page 9

(2:15 Video) Customer Experience as the Ultimate Differentiator in Business Success

Chris Rojas - "Building Customer Service from the Ground Up" - Page 10

(3:55 Video) Navigating Challenges in Building Customer-Focused Organizations

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(3:45 Video) Empowering Customer Service and Developing Teams Through AI

Chris Rojas - "Building Customer Service from the Ground Up" - Page 12

(2:46 Video) Retaining Talent Through Career Development Opportunities

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(1:57 Video) Building Organizational Trust Through Support and Effective Change Management

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(1:28 Video) Customer Service as a Secret Ingredient that Drives Business Success

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YOUTUBE SHORT: Navigating Challenges in Building Customer-Focused Organizations

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      YOUTUBE SHORT: Building Organizational Trust Through Support and Effective Change Management

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          Chris Rojas - "Building Customer Service from the Ground Up" - Page 18