A CRO’s POV on Embracing Disruptive Sales Strategies
Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
C-SUITE MARKETING PERSPECTIVES PODCAST "A CRO’s POV on Embracing Disruptive Sales Strategies" HOST: Steve GUEST: MacDonald Anuj Kumar
ABOUT Anuj Kumar CRO Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value- based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.
FULL EPISODE "My definition of disruptive sales is everything you know about how you procure, how you support, how you keep your customers happy and is completely different than every other company or every other method of actually interacting with another company." - Anuj Kumar, CRO
“Embracing Disruptive Sales Strategies” (4:18) In this 4:18 video with Anuj Kumar, he explains disruptive sales as a paradigm shift. "It's more about why wouldn't you, not why you would. The why you would isalways the logical part of your brain. The why wouldn't you is your heart speaking to you." - Anuj Kumar,
“The Crucial Role of Content in B2B Business Success” (4:05) In this 4:05 video with Anuj Kumar, he rates content as a 10 out of 10 (vital) for sales, emphasizing what customers really care about is the value a company's content provides. "It's all about the content. Even the who behind the content you can arrive at later. It's all about what you're emotionally attached to." - Anuj Kumar,
“Today’s Brand is Tomorrow’s Demand” (1:50) In this 1:50 video with Anuj Kumar, he discusses a key insight from a recent podcast interview with Jamie Gier, a 3x B2B CMO, who stated, "Today's brand is tomorrow's demand." Anuj Kumar believes, “The icing on the cake is if your customer becomes the brand and does the storytelling for you."
YOUTUBE SHORT: Sales Velocity vs Speed. “Velocity isn’t speed because velocity is speed with direction. I'd rather you have one meeting a day than a thousand calls a day." - Anuj Kumar
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