SLA Podbooks

This hub contains all the SLA podbooks

SLA Episode 25c - "The Accountability Dilemma: Why Holding...

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley talk about the “accountability dilemma” faced by sales leaders. They explore common obstacles hindering leaders from holding their teams accountable, emphasizing the importance of clear expectations, open communication, and reframing accountability as a means of improvement.

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SLA Episode 25s - "The Accountability Dilemma: Why Holding...

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley talk about the “accountability dilemma” faced by sales leaders. They explore common obstacles hindering leaders from holding their teams accountable, emphasizing the importance of clear expectations, open communication, and reframing accountability as a means of improvement.

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SLA Episode 23c - "Bridging the Gap Between Sales and...

In the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, delves into the friction between marketing and sales teams. She explores the common blame game—marketing faults sales for lead mishandling, while sales criticize marketing for subpar leads. She also stresses the critical role of communication, collaboration, and mutual understanding in overcoming the blame game and achieving synergy.

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SLA Episode 23s - "Bridging the Gap Between Sales and...

In the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, delves into the friction between marketing and sales teams. She explores the common blame game—marketing faults sales for lead mishandling, while sales criticize marketing for subpar leads. She also stresses the critical role of communication, collaboration, and mutual understanding in overcoming the blame game and achieving synergy.

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SLA Episode 22s - "The Coaching Conundrum—Why Sales Leaders...

In the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley highlight sales managers' coaching challenges. They emphasize effective coaching's role in enhancing sales performance, advocating for formal processes to improve win rates and team success. They also discuss fostering a coaching culture through strategic frameworks to empower continuous skill development in sales teams.

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SLA Episode 22c - "The Coaching Conundrum—Why Sales Leaders...

In the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley highlight sales managers' coaching challenges. They emphasize effective coaching's role in enhancing sales performance, advocating for formal processes to improve win rates and team success. They also discuss fostering a coaching culture through strategic frameworks to empower continuous skill development in sales teams.

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SLA Episode 20c - “Building Resilient Sales Teams To Drive...

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss developing resilience through managing emotional triggers and fostering optimism, which is essential for enhancing sales performance and reducing stress. This underscores emotional intelligence's crucial role in achieving sales success.

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SLA Episode 20s - “Building Resilient Sales Teams To Drive...

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss developing resilience through managing emotional triggers and fostering optimism, which is essential for enhancing sales performance and reducing stress. This underscores emotional intelligence's crucial role in achieving sales success.

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SLA Episode 18c - “Unleashing AI in a 124-Year-Old Company”

In this episode of the Sales Leadership Awakening podcast, Rob Ulsh, VP of Dealer and International Sales for Great Dane, explores AI's role in sales leadership. He shares his awakening as a leader and how he integrated AI to navigate the evolving landscape, discussing its applications in prospecting, customer retention, and pre-call planning.

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SLA Episode 18s - “Unleashing AI in a 124-Year-Old Company”

In this episode of the Sales Leadership Awakening podcast, Rob Ulsh, VP of Dealer and International Sales for Great Dane, explores AI's role in sales leadership. He shares his awakening as a leader and how he integrated AI to navigate the evolving landscape, discussing its applications in prospecting, customer retention, and pre-call planning.

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SLA Episode 14s - "How To Become The Best Place To Work In...

In this Sales Leadership Awakening podcast, Gerilyn Horan, Hilton's VP of Group Sales, shares insights on creating a supportive environment and the importance of feedback, coaching, and company culture for employee engagement and retention. They also touch on Hilton's top global workplace ranking and successful coaching programs for high employee retention and satisfaction.

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SLA Episode 14c - "How To Become The Best Place To Work In...

In this Sales Leadership Awakening podcast, Gerilyn Horan, Hilton's VP of Group Sales, shares insights on creating a supportive environment and the importance of feedback, coaching, and company culture for employee engagement and retention. They also touch on Hilton's top global workplace ranking and successful coaching programs for high employee retention and satisfaction.

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SLA Episode 13s -"Unlocking Success: Strategies to Avoid...

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the high cost of making a bad hire in sales. They emphasize the importance of creating an ideal hiring profile with hard and soft skills and non-negotiables. They also stress the need for a systematic hiring process, including behavioral interviews and assessments.

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SLA Episode 13c -"Unlocking Success: Strategies to Avoid...

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the high cost of making a bad hire in sales. They emphasize the importance of creating an ideal hiring profile with hard and soft skills and non-negotiables. They also stress the need for a systematic hiring process, including behavioral interviews and assessments.

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SLA Episode 12s -"A Leader's Guide to Having Difficult...

In this episode of the Sales Leadership Awakening Podcast, hosts Steven Rosen and Colleen Stanley delve into mastering difficult conversations, stressing preparation and agreement on the next steps. They highlight vital emotional intelligence skills essential for navigating these dialogues effectively. Practical strategies for delivering constructive feedback and fostering growth are shared, emphasizing the importance of stating intentions and fostering psychological safety.

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SLA Episode 12c -"A Leader's Guide to Having Difficult...

In this episode of the Sales Leadership Awakening Podcast, hosts Steven Rosen and Colleen Stanley delve into mastering difficult conversations, stressing preparation and agreement on the next steps. They highlight vital emotional intelligence skills essential for navigating these dialogues effectively. Practical strategies for delivering constructive feedback and fostering growth are shared, emphasizing the importance of stating intentions and fostering psychological safety.

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SLA Episode 11s -"Get off Your Butt and…”

In this episode of the Sales Leadership Awakening podcast, hosts Colleen Stanley and Steven Rosen discuss the significant changes in sales post-COVID-19. They address the reluctance of sales reps to return to face-to-face selling and the importance of embracing in-person meetings. Colleen and Steven emphasize the benefits of building trust, rapport, and collaboration through face-to-face interactions. They also provide insights for sales leaders on encouraging their salespeople to prioritize face-to-face discussions and maximize the return on investment from these meetings.

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SLA Episode 11c -"Get off Your Butt and…”

In this episode of the Sales Leadership Awakening podcast, hosts Colleen Stanley and Steven Rosen discuss the significant changes in sales post-COVID-19. They address the reluctance of sales reps to return to face-to-face selling and the importance of embracing in-person meetings. Colleen and Steven emphasize the benefits of building trust, rapport, and collaboration through face-to-face interactions. They also provide insights for sales leaders on encouraging their salespeople to prioritize face-to-face discussions and maximize the return on investment from these meetings.

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SLA Episode 10c - "Leading Transformation in a Fast-Paced...

In this Sales Leadership Awakening Podcast episode, host Colleen Stanley and co-host Steven Rosen interview Ryan Thomas, the sales VP of Elastic, Americas. Ryan shares his insights on effective leadership, team motivation, and driving business growth. He emphasizes the importance of inspiring and motivating teams, aligning individual success with the company’s vision, and making data-driven decisions. Ryan also discusses the challenges of leading sales teams in a complex and fast-paced industry and provides valuable advice for sales leaders.

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SLA Episode 10s - "Leading Transformation in a Fast-Paced...

In this Sales Leadership Awakening Podcast episode, host Colleen Stanley and co-host Steven Rosen interview Ryan Thomas, the sales VP of Elastic, Americas. Ryan shares his insights on effective leadership, team motivation, and driving business growth. He emphasizes the importance of inspiring and motivating teams, aligning individual success with the company’s vision, and making data-driven decisions. Ryan also discusses the challenges of leading sales teams in a complex and fast-paced industry and provides valuable advice for sales leaders.

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