[1:51] Internal Alignment As the Fastest Momentum Lever "That alignment is about who you are, your values, who your customers are, who theyre not, and what you cant solve for them. A project management team, a program manager, a language team, an AI specialist, and a seller should get the same conversation because there is alignment, and if not, they cant trust that you can move forward." Grainne Maycock
Why Deals Die: The Momentum Problem in B2B Page 5 Page 7