Why Client Centricity Is Your North Star
Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He shows how to balance today’s needs with near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.
Why Client Centricity Is Your North Star A Conversation with Amit Shankardass, Chief Marketing Officer at VXI Global Solutions, LLC EPISODE 221 Steve MacDonald HOST:
Table of Contents • [1:21] Introduction to Amit Shankardass • [27:30] Full Podcast Episode • [2:20] Episode Highlights Video • [5:20] Treating Customers as Your North Star to Business Growth • [3:25] Staying Ahead of Tomorrow to Prepare for Change • [4:18] Listening Beyond NPS Through Buyer Conversations • [3:32] How Listening Reveals Hidden Customer Opportunities • [3:28] Using Customer Voice for Internal Alignment Across Departments • [1:30] Takeaway: Spend Time and Listen to Clients • [0:55] Short - Treating Customers as Your North Star to Business Growth
ABOUT Amit Shankardass Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He shows how to balance today’s needs with near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.
FULL EPISODE "A customer should be the North Star that guides how we begin to think, process, and evaluate." – Amit Shankardass
(2:20) Episode Highlights Video
[5:20] Treating Customers as Your North Star to Business Growth "The customer should be the North Star for how we think and evaluate. Start from the B2B buyer’s perspective, then work backward to what you provide." – Amit Shankardass
[3:25] Staying Ahead of Tomorrow to Prepare for Change “Doing it is not easy, but we must anticipate tomorrow and adapt for the future. Take a step back from the here and now to prepare for what is next.” – Amit Shankardass
[4:18] Listening Beyond NPS Through Buyer Conversations “Client advisory boards can be hugely important, but you have to be willing to really listen.” – Amit Shankardass
[3:32] How Listening Reveals Hidden Customer Opportunities “Have multiple interactions at multiple levels, then keep peeling the onion and ask why until you reach the root cause.” – Amit Shankardass
[3:28] Using Customer Voice for Internal Alignment Across Departments “I set the same revenue goal for marketing and sales to ensure alignment.” – Amit Shankardass
[1:30] Takeaway: Spend Time and Listen to Clients “One is listening and hearing very carefully, but also peeling the onion and continually peeling the onion until you get to the root cause.” – Amit Shankardass
YOUTUBE SHORT: "The customer should be the North Star for how we think and evaluate. Start from the B2B buyer’s perspective, then work backward to what you provide." – Amit Shankardass
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