(1:52 Video) Amazon’s Anecdotes Shaping Customer Experience Strategies “With customer anecdotes, we worked with internal teams to provide a good solution for customers. We extended the return period and guaranteed that all customers with open orders would receive a refund.” - VIVIAN MALANDRIN
Vivian Malandrin - "Amazon’s Lessons from Adopting Customer Obsession as a Core Principle" Page 9 Page 11