YOUTUBE SHORT: Customer Experience vs. Product Quality: Why Customer Focus Wins "The product is very important, but it’s the experience that makes the difference for a customer choosing between brands.” - VIVIAN MALANDRIN

Vivian Malandrin - "Amazon’s Lessons from Adopting Customer Obsession as a Core Principle" - Page 16 Vivian Malandrin - "Amazon’s Lessons from Adopting Customer Obsession as a Core Principle" Page 15 Page 17
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