Table of Contents [0:58] Introduction to Michelle Urdiales [31:36] Full Podcast Episode [2:22] Episode Highlights Video [2:35] How Working Backward From Customers Drives Better Decisions [5:20] Understanding Customers Beyond Dashboards And Data [4:06] Connecting Customer Experience To Revenue Outcomes [4:14] Thinking Business First Enables Better Cross-Functional Decisions [4:32] How CMOs Earn Their Seat By Speaking the Business Language [1:44] Building a Customer-First Culture Inside the Organization [3:46] Operationalizing Voice Of Customer Programs in Business [1:10] The Core Habit Behind Sustainable Growth [0:51] Short - Understanding Customers Beyond Dashboards And Data