[3:14] Building Trust Through Deeper One-to-One B2B Relationships “In some B2B sectors, you can actually build strong relationships with them and maintain regular dialogue. They involve multiple decision-makers, and all of this takes time. You do have that longer cycle, and sometimes you have the opportunity to build a deeper relationship.” – Mark Humphreys
Turning B2B's Trust Gap Into Growth: Episode 235 Page 6 Page 8