FULL EPISODE "Obsess about the strategic big problem that you solve for your customers, and get in alignment about why you do that uniquely, how you do that uniquely, and why it matters." Ken Rutsky Transform GTM by Solving the Right Customer Problems Page 3 Page 5Video Player is loading.Play VideoPlaySkip BackwardSkip ForwardMuteCurrent Time 0:00/Duration 28:34Loaded: 0.00%00:00Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -28:34 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackPicture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentText BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparentCaption Area BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDrop shadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsResetDoneClose Modal DialogEnd of dialog window.video