[0:38] Takeaway: Obsess About The Strategic Big Problem Wrap yourself as a team around that big problem, who it matters to, how you solve it, and why it's better than the other ways to solve it. Ken Rutsky Transform GTM by Solving the Right Customer Problems Page 12 Page 14Video Player is loading.Play VideoPlaySkip BackwardSkip ForwardMuteCurrent Time 0:00/Duration 0:39Loaded: 0.00%0:00Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -0:39 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackPicture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentText BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparentCaption Area BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDrop shadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsResetDoneClose Modal DialogEnd of dialog window.video
Transform GTM by Solving the Right Customer Problems Page 12 Page 14