TheImpactofInteractive Content "The mediumisthemessage."-MarshallMcLuhan AsB2Bbuyersseekagreaterself-servebuyingexperience,interactive content emergesasanindispensabletooltogarnertheirattentionanddrive meaningfulengagementandconversionsearlierinthebuyer'sjourney. CS.io recommendsusinginteractivecontentformatsliketheexample podbook(podcastsummarybook)below,especiallywithinlengthyABMsales cycles: ● Shareablewithasimplelink ● FuelsSLAsbetweenmarketingandsalesforsharingadded-value content ● Providesself-guided exploration ● Easyforbuyerstosharewithinthebuyingcommittee 6