(2:01) How Technology Becomes A Competitive Healthcare Advantage “People need to realize that the technology that you build is a real differentiator for you as a company, compared to your competitors. So, at some point, you will reach the point where you really need to invest in the technology to move forward and scale, and if you can have that conversation with the CEO and the board and the other leaders in the organization, that is going to be significantly helpful for the long-term outcome of the organization.”