The C-Suite’s Most Overlooked Playbook for Creating Growth

Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc., share why people are the lifeblood of growth. They detail how culture, values, and incremental improvement keep teams thriving. They also discuss the data and skills behind change resilience. Together, they demonstrate how human connection can become a competitive advantage.

The C-Suite’s Most Overlooked Playbook for Creating Growth A Conversation with Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc. EPISODE 219 Steve MacDonald HOST:

Table of Contents • [2:06] Introduction to Jereme Baker and Maureen Berkner Boyt • [39:14] Full Podcast Episode • [3:13] Episode Highlights Video • [3:41] Solving the People Paradox to Scale Business • [2:39] Centering Business Around People to Attract Better Talent • [2:12] 1-10 Rating: Culture Ten Out Of Ten For Sustainable Growth • [4:58] Building Change Resilience To Protect Culture • [4:31] Importance of Understanding Neuroscience Behind Performance • [5:45] Giving Human Resources a Real Seat At The Table • [7:01] People and Culture as the Biggest Business Advantage • [3:18] Takeaway: Define Values, Measure Skills, Then Act • [1:00] Short - Building Change Resilience To Protect Culture • [0:58] Short - People and Culture as the Biggest Business Advantage

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 2

ABOUT Jereme Baker & Maureen Berkner Boyt Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc., share why people are the lifeblood of growth. They detail how culture, values, and incremental improvement keep teams thriving. They also discuss the data and skills behind change resilience. Together, they demonstrate how human connection can become a competitive advantage.

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 3

FULL EPISODE "If you want to succeed in business, if you want to grow, if you want to be profitable, you have to center it around the humans." – Maureen Berkner Boyt

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 4

[3:13] Episode Highlights

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 5

[3:41] Solving the People Paradox to Scale Business "It's so important that we have great people on our staff, but that we also create a culture to retain them and allow them to be their best version. To continue to get better, to improve, that's critical." – Jereme Baker

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 6

[2:39] Centering Business Around People to Attract Better Talent “You will find the right people when your culture lets people thrive.” – Maureen Berkner Boyt

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 7

[2:12] 1-10 Rating: Culture Ten Out Of Ten For Sustainable Growth “Culture has to be a 10. It is vital. You must give people a reason to stay beyond money.” – Jereme Baker

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 8

[4:58] Building Change Resilience To Protect Culture “If we want to have these cultures where people can come and become the best version of themselves, and continue to have incremental change, we really need to address change resilience skills and human connection skills, because those skills are critically important for your people to be able to show up and deliver great business results.” – Maureen Berkner Boyt

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 9

[4:31] Importance of Understanding Neuroscience Behind Performance “We need to allow people to understand what the skillset is where they can be really good at circling through that change quickly, so that they can get back into the habit, on the mundane.” – Maureen Berkner Boyt

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 10

[5:45] Giving Human Resources a Real Seat At The Table “It's really important that communication is happening and that there's a space for the employees to do that. HR having that seat at the table, getting that information, allows us to look to make, and continue to make, improvements. If they're not at the table, you're missing a big piece there.” – Jereme Baker

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 11

[7:01] People and Culture as the Biggest Business Advantage “You have great people, you will have a great business.” – Jereme Baker

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 12

[3:18] Takeaway: Define Values, Measure Skills, Then Act “Understand your business needs. Make sure that they understand what the values are and that you are sharing those with them. Then make sure you are recruiting people who are in line with those values.” – Jereme Baker

The C-Suite’s Most Overlooked Playbook for Creating Growth - Page 13

YOUTUBE SHORT: “If we want to have these cultures where people can come and become the best version of themselves, and continue to have incremental change, we really need to address change resilience skills and human connection skills, because those skills are critically important for your people to be able to show up and deliver great business results.” – Maureen Berkner Boyt