(3:42 Video) "Recognition's Role: Cultivating a Culture of Appreciation” In this 3:42 video, Rika Cuff discusses and shares her strategies for fostering a culture of recognition within organizations. She emphasizes the importance of consistency and accountability, highlighting the power of recognizing and appreciating the efforts of team members. Rika also shares how she incorporates recognition into her team meetings and the positive impact it has on morale.