SLA Episode 8 - “Targeting That Blows Your Targets Away”
In this Sales Leadership Awakening podcast episode, Colleen Stanley and Steven Rosen are joined by Helen Fanucci, a sales leader with 25+ years in the high-tech industry, holding leadership positions at companies like Microsoft and MediaFly, where she served as the Chief Revenue Officer and author of “Love Your Team: A Survival Guide for Sales Managers in a Hybrid World.” They discuss the importance of trust in sales, effective targeting strategies, collaboration's role in team selling, accountability, and the value of introducing oneself to the team.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast: “Targeting That Blows Your Targets Away” Co-Host: Colleen Stanley Co-Host Steven Rosen
What’s Inside: Introduction Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 3:47 Summary Video YouTube Short
“Targeting that Blows Your Targets Away” In this Sales Leadership Awakening podcast episode, Colleen Stanley and Steven Rosen are joined by Helen Fanucci, a sales leader with 25+ years in the high-tech industry, holding leadership positions at companies like Microsoft and MediaFly, where she served as the Chief Revenue Officer and author of “Love Your Team: A Survival Guide for Sales Managers in a Hybrid World.” They discuss the importance of trust in sales, effective targeting strategies, collaboration's role in team selling, accountability, and the value of introducing oneself to the team.
FULL EPISODE “Trust is the currency of business, and in business-to-business sales, you really can’t be effective unless you can build trust with your customers.” - Helen Fanucci
FULL EPISODE:Topics Covered Targeting the Right Customers: A Strategic Approach Collaboration: The Key to Success Holding Team Members Accountable: Tough Love as a Catalyst for Growth
(3:47 Video) "Collaboration in Sales: The Key to Success” In this 3:47 video, Helen Fanucci discusses how salespeople often struggle to be team players, despite excelling individually. She delves into the significance of collaboration with both customers and internal teams, emphasizing the need for trust and effective communication. She also highlights the role of executives and managers in fostering collaboration and the potential costs of not prioritizing teamwork.
YOUTUBE SHORT: Trust is the Currency of Business “Trust is really the currency of business, and in business-to-business sales, you really can't be effective unless you can build trust with your customers. - Helen Fanucci
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