SLA Episode 6c - “Appeal to Your Sales Team Heads and Hearts”
David Hennessy, VP of Sales at Kite Pharma with over 20 years of sales leadership experience, emphasizes transparent communication and a well-rounded approach to address logical and emotional requirements in successful sales leadership—including the underlying “why” behind the chosen strategy. He underscores the significance of self-awareness and adapting leadership styles to diverse individual needs.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast: “Appeal to Your Sales Team Heads and Hearts” Co-Host: Colleen Stanley Co-Host Steven Rosen
What’s Inside: Introduction Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 4:38 Summary Video YouTube Short
“Appeal to Your Sales Team Heads and Hearts” David Hennessy, VP of Sales at Kite Pharma with over 20 years of sales leadership experience, emphasizes transparent communication and a well-rounded approach to address logical and emotional requirements in successful sales leadership— including the underlying “why” behind the chosen strategy. He underscores the significance of self-awareness and adapting leadership styles to diverse individual needs.
FULL EPISODE "I don’t care what you’re selling. There is an emotional argument to be made for every single product sold.” - David Hennessy
FULL EPISODE:Topics Covered Understanding the "Why" Behind a Strategy The Role of Self-Awareness in Leadership A Balanced Approach: Appealing to Both the Head and the Heart
(4:38 Video) “Appeal to Your Sales Team Heads and Hearts” In this 4:38 video, David Hennessy stresses the importance of understanding the "why" behind strategies, emphasizing a dual approach: the head for rational thinking and the heart for emotional connection. Leaders must appeal to both aspects, recognizing diverse wiring in individuals. Balancing logic and emotion, or enlisting help, is key.
YOUTUBE SHORT: What The Strategy Is Based Upon "It's really about what's your product positioning, what are the merits of the product, and what are the messages you want to deliver in the marketplace." - David Hennessy
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