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YOUTUBE SHORT: Six Strategies to Amplify Your Value Proposition "Once you've created your value prop, you can trick it out in six different ways: target statements, mechanisms of action, time to get a return, risk reduction or guarantees, impacts or add-on benefits, and stories that illustrate the point." - James Muir

SLA Episode 21s - “Is Your Value Proposition Losing You Deals?" - Page 7 SLA Episode 21s - “Is Your Value Proposition Losing You Deals?" Page 6 Page 8
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