(SG) CRO POV: The Future of the B2B Revenue Engine
Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, companies must create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast-“Podcast Title Goes Here” GUEST: Eric HOST: Steele Steve MacDonald
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