Paul Hofmann - “SIO Essentials: A Strong Digital Infrastructure for International Education”
Paul Hofmann, a 4 times Senior International Officer (SIO) currently at the University of Louisville, talks about the importance of international education to the overall health and vitality of universities. They discuss the impact of international education on the enrollment cliff, diversity, and global engagement. Paul emphasizes the need for advocacy and building support and the strategic role of digital infrastructure to streamline processes, make better decisions, and save the time of up to five full-time employees while increasing staff satisfaction and retention.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
HIGHLIGHTS FROM GLOBAL ENGAGEMENT INSIGHTS EPISODE 10 PAUL HOFMANN Senior International Officer at University of Louisville SIO Essentials: A Strong Digital Infrastructure for International Education
What’s Inside (Page 1 of 2) [28:36] Full Podcast Episode [1:06] Introduction to Paul Hofmann [2:27] The Vital Importance of International Education [1:43] Diversity: IE's Impact on the Entire Student Population Experience [3:37] The Role of Advocacy & Building Support [1:33] SIOs: The Balance of Strategic Planning & Implementation [1:42] The Future of International Education [1:30] The Expansion of International Education [2:39] Why Build a Strong Digital Infrastructure for International Education?
What’s Inside (Page 2 of 2) [1:46] Digital Infrastructure: Better Decision Making & Support For Advocacy [2:24] Digital Infrastructure: Equal to Adding 5 FTEs to the Team [0:35] What Would Happen Without a Digital Infrastructure Foundation? [1:13] Most Important Takeaway: IE Is Critical to Higher Education [1:42] The Role of IE in International Diplomacy
A Podcast with Paul Hofmann Paul Hofmann, a 4x SIO currently at the University of Louisville, talks about the importance of international education to the overall health and vitality of universities. They discuss the impact of international education on the enrollment cliff, diversity, and global engagement. Paul emphasizes the need for advocacy and building support and the strategic role of digital infrastructure—to streamline processes, make better decisions, and save the time of up to five full- time employees while increasing staff satisfaction and retention.
Full Episode "One clear thing is the enrollment cliff is now here. And when we think about international student enrollment, that’s also a 10 out of 10 in terms of importance to offset.“ —PAUL HOFMANN
Full Episode: Topics Covered 1. Advocating for International Education 2. The Impact on the Student Experience 3. Changing Perceptions and Building Support 4. The Future of International Education
(02:27 Video) The Vital Importance of International Education “International student enrollment is a big part of offsetting the losses in domestic enrollment.” —PAUL HOFMANN
(1:43 Video) Diversity: IE's Impact on the Entire Student Population Experience “Did you know studying in a diverse environment can improve your career? At the University of Louisville, we believe in the power of diversity and its societal benefits.” —PAUL HOFMANN
(3:37 Video) The Role of Advocacy & Building Support “A university that does not have international intentions is really not a university at all.” —PAUL HOFMANN
(1:33 Video) SIOs: The Balance of Strategic Planning & Implementation “The vast majority of my job is working with deans, working with senior administrators strategizing. Planning for the future and putting programs together that are relevant.” — PAUL HOFMANN
(1:42 Video) The Future of International Education “There will be an evolution to international education in the next 10 to 15 years.” —PAUL HOFMANN
(1:30 Video) The Expansion of International Education “For every international student that comes to the United States, there are probably 15 to 20 potential students who, for one reason or another, cannot come. Family, jobs, their caregivers.” —PAUL HOFMANN
(2:39 Video) Why Build a Strong Digital Infrastructure for International Education? “We basically went from the point where we had very little to now being a leader in terms of our digital infrastructure.” —PAUL HOFMANN
(1:46 Video) Digital Infrastructure: Better Decision Making & Support For Advocacy “To be able to mine data in an efficient way and then spend more time understanding what that data is. It’s also critical to advocacy to be able to help tell the story of international education.” —PAUL HOFMANN
(2:24 Video) Digital Infrastructure: Equal to Adding 5 FTEs to the Team "I now believe that Terra Dotta may be worth four or five FTEs for our office, that it may even be more. I think it’s critical to staff satisfaction and ultimately staff retention." —PAUL HOFMANN
(0:35 Video) What Would Happen Without a Digital Infrastructure Foundation? “Oh, I couldn’t imagine. How did we live without this? If you were to take that away right now. Wow. Yeah, no words, quite honestly. It’s not even back to square one. it’s just. Wow.” —PAUL HOFMANN
(1:13 Video) Most Important Takeaway: IE Is Critical to Higher Education “I think it’s important for all SIOs throughout the United States and those of kindred spirit to continue to advocate, to continue to let all of our senior leaders both at universities and in the United States know that this is important to the country, to economic development, to diversity, to building off the strengths that we already have.” —PAUL HOFMANN
(1:42 Video) The Role of IE in International Diplomacy “Higher education is at the top of the list of our diplomatic tools.” —PAUL HOFMANN
Watch our podcast on your favorite platform