(3:22 Video) Fixing Data Quality for Actionable VOC “Anyone who has a Voice of the Customer program or is thinking of starting one should really focus on which data inputs you want to focus directly on. There are so many inputs that are available, but not all of that might be reasonable.” - KAREN LAM

Karen Lam - "The Voice of the Customer: The Missing Link to Success" - Page 9 Karen Lam - "The Voice of the Customer: The Missing Link to Success" Page 8 Page 10