How to Make the Voice-of-the-Customer Your GTM Operating System
Episode #240: Peter Dibbern, Chief Marketing Officer at COSMO CONSULT, explains why customer understanding shapes every part of a modern GTM system. He details how SaaS models require deeper, continuous customer relationships. He discusses how data supports but never replaces real conversations and emphasizes that trust grows through honest stories, not polished marketing claims.
How to Make the Voice-of-the-Customer Your GTM Operating System A Conversation with Peter Dibbern, Chief Marketing Officer at COSMO CONSULT EPISODE 240 Steve MacDonald HOST:
How to Make the Voice-of-the-Customer Your GTM Operating System Page 2