[4:57] AI’s Double-Edged Impact on Modern B2B Marketing Growth “The potential for AI is not just the lazy button, but being smarter and being more intelligent. It's about being able to take the foundations of a go-to market strategy that works really well, which is one that's based on trust, based on a relationship, based on authenticity, and scale that one-to-one relationship to one-to-10,000 at scale.” – Kari Hanson