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CSO POV: How to Get Marketing More Involved in Sales

Megan Howe, the Chief Sales Officer at Oversight and an expert in branding and demand generation, delves into the relationship between marketing and sales, highlighting the significance of branding and thought leadership in the buying process. She underscores the necessity of collaboration between sales and marketing teams to ensure a library of branded thought leadership content is readily available. This addresses objections and maintains credibility throughout the sales cycle.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives

Podcast-“CSO POV: How To Get Marketing More Involved in Sales” GUEST: Megan HOST: Howe Steve MacDonald

What’s Inside: Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 4:54 Summary Video Summary Article LinkedIn Video Post

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ABOUT Megan Howe Megan Howe, the Chief Sales Officer at Oversight and an expert in branding and demand generation, delves into the relationship between marketing and sales, highlighting the significance of branding and thought leadership in the buying process. She underscores the necessity of collaboration between sales and marketing teams to ensure a library of branded thought leadership content is readily available. This addresses objections and maintains credibility throughout the sales cycle.

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      FULL EPISODE “The balance between sales and marketing involves having a genuine curiosity for how the other operates and an appreciation for the intricacies behind each role. ” - Megan Howe

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          FULL EPISODE: Topics Covered Understanding the Empowered B2B Buyer The Consultative Sales Approach Understanding the Why and How Overcoming Historical Stereotypes Leveraging Modern Technology

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          (4:54 Video) “Strategies to Bridge Marketing and Sales for Success” “What’s out there in the marketplace from an intent and a search-driven perspective could help accelerate those types of conversations earlier on. Sometimes, the short-term pieces are necessary, but there’s a much longer-term game that pays off from consistent and constant branding focus.” -MEGAN HOWE

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              Navigating Targeted Marketing for Sales Success “It's incumbent on sales leaders to help understand the ABM and targeted marketing side of the house to communicate to sales teams and sales leaders why it's so critical.” - Megan Howe

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