CRO POV: The Future of the B2B Revenue Engine
Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast-“The Future of the B2B Revenue Engine” GUEST: Eric HOST: Steele Steve MacDonald
What’s Inside: Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 4:34 Summary Video Summary Article YouTube Short
ABOUT Eric Steele Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.
FULL EPISODE "The future of the B2B revenue engine is total seamless alignment with sales, marketing, and customer success as one team, one dream, common metrics, common goals, and a common vision.” - Eric Steele
FULL EPISODE: Topics Covered The Future of the B2B Revenue Engine The Importance of Sales and Marketing Alignment The Role of Trusted Advisor in Sales The Importance of Brand Equity The Role of Content in Business Growth The Importance of Revenue Operations The Power of People
(4:34 Video) "The Future of the B2B Revenue Engine." In this 4:34 video summary, Eric Steele, he explains how the future of the B2B revenue engine lies in total alignment and brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success.
YOUTUBE SHORT: Today’s Brand is Tomorrow’s Demand "Our B2B clients and prospects have more information at their fingertips than ever. The content they research comes from our brand, and I love that phrase that the brand today becomes demand in the future. That's spot on." - Eric Steele
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