Table of Contents • [0:49] Introduction to Baris Vural • [21:53] Full Podcast Episode • [4:49] Understanding Customer Personas as Key to Go-to-Market Success • [3:36] Fostering Peer-to-Peer Engagement Strategy for C-Suite Executives • [2:56] Utilizing Conversations to Build Community and Trust in B2B Sales • [4:00] Transforming Thought Leadership Approaches to Sales Conversations • [4:26] Defining the ICP Through Customer Advisory Board • [0:49] Short - Defining the ICP Through Customer Advisory Board