CMOs: Today’s Blue Ocean for Revenue Marketers
Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He explains how he has not only successfully implemented a 100% inbound buying process, but also built a content machine that serves as a perpetual seller to its audience, spanning developers through the C-suite.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast-“CMOs: Today’s Blue Ocean for Revenue Marketers” GUEST: Jonathan HOST: Symonds Steve MacDonald
ABOUT Jonathan Symonds Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He explains how he has not only successfully implemented a 100% inbound buying process, but also built a content machine that serves as a perpetual seller to its audience, spanning developers through the C-suite.
What’s Inside: Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 4:48 Summary Video Summary Article YouTube Short
FULL EPISODE "You're not trying to radically transform buyers in a single piece of content. What you are trying to do is get them to think differently by reframing the conversation." - Jonathan Symonds
FULL EPISODE: Topics Covered The Rise of Self-Serve Buying The Importance of Content in the Inbound Model Reframing the Conversation and Building a Brand The Data-Driven Approach to Content Strategy
(4:48 Video) "CMOs: Reframing the Conversation for Success" In this 4:48 video summary, Jonathan Symonds advocates for thought leadership that educates and challenges norms, shifts B2B buyers’ perspectives, reframes the conversation, and stands out through creative tension and outside validation—without radically changing existing worldviews.
YOUTUBE SHORT: An Empathy Mentality "If you think about content from their perspective, what do they need to be better at their jobs, you're going to be a much better marketer." - Jonathan Symonds
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