Table of Contents • [1:30] Introduction to Ines Hubmann • [28:35] Full Podcast Episode • [2:55] Episode Highlights Video • [2:05] Balancing Brand and Performance Marketing for Lasting Results • [2:09] Merging Brand and Performance Marketing to Maximize Overall Impact • [2:19] Bringing a Proactive Human Approach to B2B Tech Marketing • [5:12] Shifting Focus from Product to Customer Relationship and Experience • [3:52] Why CMOs Need to Prioritize Active Customer Listening • [5:33] Aligning Company Culture Through One Customer Voice • [2:19] Evolving ICP to Avoid Wasted Spend in Marketing • [1:20] Empathy, Trust, Action as A CMO’s Roadmap • [1:00] Short - Shifting Focus from Product to Customer Relationship and Experience