Cheryl Matherly- "Universities as Community Anchors: Leveraging Data and Partnerships"

Cheryl Matherly, Vice President and Vice Provost for International Affairs at Lehigh University shares her unconventional journey in international education. She discusses pivotal moments in her career and how her background in career counseling shapes her approach. She emphasizes universities as community anchors, integrating international education into teaching, research, and service, and highlights the importance of data and partnerships. She also stresses the need for SIOs to effectively communicate the value of international programs to ensure their sustainability and growth.

marketing

CMO

Podcast

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C-suite marketing perspectives