YOUTUBE SHORT: Creating a Purpose-Driven Business for Success In this YouTube Short, Nate Agentis emphasizes the importance of identifying your mission and purpose in life. He prompts viewers to consider what their loved ones would say about them during a eulogy. By connecting personal values to their business, leaders can foster a collaborative environment. Nate encourages seeking support from coaches and partners, creating a culture where everyone feels valued and empowered to contribute ideas and drive change within the company.