CEO Growth Talks: Leigh McAlister Podcast - "Growth Gears: How Companies Drive Business Success Through Marketing"

In this episode of CEO Growth Talks, Pete Hayes speaks with Professor Leigh McAlister about the "Growth Gears" framework from their collaborative research. Professor Leigh reveals how marketing proficiency is integral to company growth, offering insights on strategy, customer understanding, and the role of marketing authority in driving success.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives