A CRO’s POV on Embracing Disruptive Sales Strategies

Anuj Kumar, an enterprise CRO with a background in electrical engineering, provides insights on disruptive sales strategies, the significance of value-based selling, and the crucial role of content in a deal's pre- and post-sales stages. Additionally, he discusses how a brand can streamline the sales process by reducing initial sales cycles.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives