(4:34 Video) “Why Content is the New ABM” In this 4:34 video, Barbie Mattie discusses the findings of a recent report that highlights content as a key factor in achieving efficiency, retention, and expansion. She explains how marketers can effectively target and engage their ICPs by creating audience-centric content and a connected buyer journey. This approach leads to a more efficient go-to- market strategy, faster account acquisition, and improved retention.